Last night, I was fortunate enough to hear another senior member of the Saatchi & Saatchi team speak. This time it was Dean Taylor, who took over the role of Managing Director at the S&S Auckland office earlier this year.
Dean was hosting the Business Mentors New Zealand 'Patron's Event'. S&S is a major sponsor of this fantastic, not-for-profit organisation, helping the business with every aspect of their advertising needs.
Dean gave a great presentation on small to medium enterprises (SMEs). He pointed out that, even though these individual companies are small, they make up the largest area of business in New Zealand and deserve our attention. Dean went on to say that, if we really want to connect with these businesses, we need to really get into their heads and understand their different worries and hopes.
He summed his speech up with a list of points that should be bourne in mind when dealing with SMEs. My personal favourite was point number 10 which stated that: 'Word of mouth is the most powerful tool.' It seems that even the ad guys can't deny the power of PR....!
Dean also touched on the merits of online advertising, this being an area that S&S is really focusing on at the moment (and no wonder- all the figures show that people are reading less and surfing the net more).
Like Kevin Roberts, Dean also keeps a blog. Check it out here.
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