As you can probably guess, I am a big fan of blogging, when it is done properly. A cleverly written, informative blog can attract a huge group of loyal followers and have a substantial influence on their perceptions and the actions that they take.
This is why I am slightly disappointed that PRiNZ, the Public Relations Institute of New Zealand, has allowed their blog to die...
The first problem with the PRiNZ blog is that it is impossible to find. The only way you will come across it is if you accidentally stumble upon it whilst searching for something entirely different! There is not even a link to the blog from the PRiNZ website.
Secondly, the blog has not been updated since December, 2007. Not good.
I also find it interesting that while this blog has been neglected, a new PR magazine has been printed. This is despite the fact that research shows that online readership is soaring and less people are bothering with traditional print media.
I think that, even though some great business related blogs have come out of New Zealand, this country is still lagging behind the rest of the world.
PR people have the opportunity to demonstrate just what a difference blogging can make to New Zealand companies. Bearing this in mind, I think that PRiNZ should ressurect their PR blog, make an effort to provide some thought-provoking comments, opinions and information and lead the way forward!
Our key audiences are finding increasingly diverse and advanced ways to communicate and to unearth information. If the PR industry doesn't adapt then it may as well roll over and die...
This is why I am slightly disappointed that PRiNZ, the Public Relations Institute of New Zealand, has allowed their blog to die...
The first problem with the PRiNZ blog is that it is impossible to find. The only way you will come across it is if you accidentally stumble upon it whilst searching for something entirely different! There is not even a link to the blog from the PRiNZ website.
Secondly, the blog has not been updated since December, 2007. Not good.
I also find it interesting that while this blog has been neglected, a new PR magazine has been printed. This is despite the fact that research shows that online readership is soaring and less people are bothering with traditional print media.
I think that, even though some great business related blogs have come out of New Zealand, this country is still lagging behind the rest of the world.
PR people have the opportunity to demonstrate just what a difference blogging can make to New Zealand companies. Bearing this in mind, I think that PRiNZ should ressurect their PR blog, make an effort to provide some thought-provoking comments, opinions and information and lead the way forward!
Our key audiences are finding increasingly diverse and advanced ways to communicate and to unearth information. If the PR industry doesn't adapt then it may as well roll over and die...
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