I was reminded of this yesterday afternoon as, driving up to Muriwai, I was undercut and forced to brake by a branded company van that was speeding past me. A very badly and dangerously driven company van. I made a note of the name on the vehicle and will make sure that I never use that company. I will also advise any contacts of mine that need to use a contractor up there, not to use that company.
A rude and disrespectful person behind the wheel of a company vehicle makes me think that everybody at that business will be unpleasant to work with.
Drivers out on the road, driving vehicles with business names on it, are representing their companies. They are the public face of their brand. Just as staff member in clothes shops are representing the businesses that they are working for.
Something to bear in mind when considering the reputation and brand management of a service driven company....