The latest news and views from Peter Boyes and the team at Boyes Public Relations. We specialise in strategic communications counsel, brand strategy, crises and issues management, digital and marketing communications strategy, business to business and consumer PR, media and presentation training, lobbying, government relations and media liaison for a range of retained and project-based clients in government, corporate and non for profit sectors.
Insight and foresight
have a vital role to play in making the best investment decisions despite the
growth of big data, a meeting hosted by the New Zealand Private Equity &
Venture Capital Association (NZVCA) at the Auckland offices of Chapman Tripp
heard this week (25th August).
Colin McKinnon, NZVCA Executive
Director says: `This workshop aimed to look at how businesses can gain market intelligence and
read between the lines for better investment decisions. Sophisticated investors
are using new tools for data analysis and scenario simulation to develop insight
for private capital investment origination and due diligence. Demographic changes
can diminish the value of historic data for predicting future outcomes. But armed
with an understanding of the cognitive decision process
of individualsalong with an ability to “crunch” a
big amount of data, investors can provide foresight on customer behaviour
across many products and services. But it was fascinating to hear that old
fashioned personal connection still has its place. PE
managers are still looking for on-the-ground, in-market expertise and want to
speak with the right person.’
The meeting heard that resources such as the Gerson
Lehrman Group(GLG) expert
network provide relevant personal connections that give investors introductions
to people whose experience and expertise are important references to making the
best business decisions.
Charlie Ross of GLG says its network includes 450,000
experts worldwide and although conversations are personal and direct there is anonymity
for the enquirer.
Matthew Houtman of
Pioneer Capital, explains that GLG had introduced relevant experts to help a
portfolio company validate a critical strategy by providing access to experts
in the field and close to potential customers.
Michelle and Don
Perugini, Analytics & Enterprise Intelligence,EY, add that big data and cloud computing are used to build
simulation models to predict consumer behaviour, and that the psychology of the
consumer was at the heart of the modelling. They point out that the Simulait
model is based on the concept that cognitive decision process of individuals is
unchanged and that human behaviour is driven by changing content and external influences.
They note that by integrating
access to huge data resources and a model of consumer decision-making, it is
possible to make accurate predictions about future consumer behaviour. These
tools can help design products and marketing strategies for significant revenue
gain or cost saving.
Colin McKinnon, Executive Director,
New Zealand Private Equity & Venture Capital Association, New Zealand
Topcare, the south Auckland kindergarten group has made the shortlist
in Customer Service Delivery in the Westpac Auckland Business Awards 2015 –
Topcare founder Jackie Hui says: `We’re thrilled that
the hard work of our dedicated team has been recognised. Our aim at Topcare is to make a real
difference to our children’s lives by providing top quality care and education
in the finest facilities anywhere in South Auckland.’
Christine Yi and Jackie Hui pleased to be on the shortlist
The Early Childhood Learning specialist, has recently opened a new
centre providing pre-school care and education for children age two – five
years of age at state of the art premises in Portage Road, Papatoetoe, South
The new centre is modelled on the highly popular Topcare Early Childhood
Learning Centre at Evelyn Street, Papatoetoe and will cater for up to 55
Topcare founder, Jackie Hui has over 20 years of international
experience in early childhood education. She studied for the Diploma of Early
Childhood Education at the Manukau Institute of Technology and later graduated
with a Bachelor of Education from the University of Auckland.
In 2008 she opened the first of the Topcare Early Childhood Learning
Centres, which has been highly successful with parents and shortlisted for a
number of awards. This year Jackie gained her Masters of Educational Leadership.
Jackie says: `What we are building at Topcare is a new model of
excellence in New Zealand early childhood education. My educational philosophy
is founded on the strength of the relationships between the children, parents
and staff built on Trust, Security, Respect, Caring and having fun. I really
believe that children learn best when the teachers and parents work together
and the children are engaged in experiences that are stimulating and
‘Topcare practices reflect the multicultural heritage of New Zealand’s community.
Topcare’s mission is to educate our children to be the leaders of the future.
We treat our tamariki with passion, love and knowledge.’