The latest news and views from Peter Boyes and the team at Boyes Public Relations. We specialise in strategic communications counsel, brand strategy, crises and issues management, digital and marketing communications strategy, business to business and consumer PR, media and presentation training, lobbying, government relations and media liaison for a range of retained and project-based clients in government, corporate and non for profit sectors.
MR COMPLETE: DIGITAL AND OFFLINE MARKETING WORKING IN HARMONY
This is a great little campaign that was run by Royal Mail in the UK. It should serve as a reminder to us all that a choice doesn't have to be made between online and offline tactics. When you combine these two approaches, a very powerful campaign can be created.
Anyway, I shall leave it to Mr Complete to explain exactly how this can be achieved....
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