I stumbled across this British article earlier today and was surprised to read that the author considers press releases 'a complete waste of time'.
I think that is a ridiculous statement myself. A well written media release provides journalists with every bit of information that they need to put together an accurae, informative and compelling article. Of course, we also 'talk to journalists and provide them with leads and stories' but, even after selling a story into a publication, most of us would email them a copy of the media release so that they have access to all the correct facts and figures.
I think that is a ridiculous statement myself. A well written media release provides journalists with every bit of information that they need to put together an accurae, informative and compelling article. Of course, we also 'talk to journalists and provide them with leads and stories' but, even after selling a story into a publication, most of us would email them a copy of the media release so that they have access to all the correct facts and figures.
Media releases can be a journalist's best friend when they are targeted at the relevant outlets and are structured properly. A good media release makes a journalist's job much easier.
Anyway, that is my opinion on the whole matter. It got me thinking though- is there anyone out there that agrees with Mr Troy and believes that the media release is dead? Or do you think that this man who claims that he does 'publicity, not PR' is yet another example of someone who doesn't quite grasp what public relations is? Interested to hear your thoughts!
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