About the Author
I have wide ranging experience in developing and implementing strategic and marketing communications plans across a diverse range of product and therapeutic areas, liaising with a variety of community and stakeholder groups. I specialise in brand perception management and have advised a number of businesses at a strategic level conducting brand audits for GSK, Abano Healthcare and the Life Pharmacy Group. Most recently I have been engaged in house at Fonterra Global Ingredients on a project basis to set up an worldwide marketing communications function, develop a global brand framework and communications strategy. Key to the success of these marketing communications campaigns is measurable feedback and accountability.
I have been involved in a number of successful campaigns; I developed the Lumino The Dentists brand in New Zealand and Australia; recently I devised a campaign which boosted uptake of dental whitening by $3 million over three months; I increased franchise holders in a national pharmacy retailer from 8 to 31 over 15 months; and have conducted a media liaison programme for a professional health care association which has seen member profiles rise substantially over the past two years with positive coverage now the norm. I have developeda number of communications programmes in association with Tangata Whenua aimed at social change.
In Europe I acted as the coordinator of an international network of independent It and PR consultancies for two years which gave me an insight into the working and cultural differences in the various European markets. While at Porter Novelli in Auckland I acted as the Asia Pacific specialist practice lead liaising between the various Pacific rim markets.
At Burson Marsteller in London I acted as the healthcare director responsible for coordination trans-Atlantic marketing programmes. Prior to that as managing director of Niche Communications in London I have developed strategic communication plans for national and global perception management programmes in various health and beauty and pharmaceutical sectors
My background as a specialist journalist has given me a depth of experience in award winning writing, editing and proofing materials. I am a confident board-level communicator skilled at internal and external advocacy, influencing and face to face presentations. I regularly speak on media management and the use of social media.
I have significant proven experience in a public relations, community and stakeholder engagement role with government particularly in health care and the management of social change, for example working with the UK All Party Working Group on HIV and AIDS, and with the New Zealand government in relation issues relating to asthma and respiratory care.
As board level issues management consultant to a number of organisations, such as Business Mentors New Zealand and some not for profits I am well used to managing and responding to public feedback in a highly professional manner
I have developed a number of key opinion leader programmes and internal communications strategies for a number of organisations including GlaxoSmithKline internationally.
It is part of my stock in trade to present, often complex issues to large groups with varying opinions.
Part of my current activity involves developing and implementing marketing communication strategies and tactics at board and government levels. I am well versed in writing speeches, media releases, fact sheets and briefings, managing media relations, liaising with key stakeholders and opinion leaders.I am APR qualified, a senior member (and former chairman) of the New Zealand Institute of Public Relations which is a sister organisation to the UK Chartered Institute of Public Relations and the PR Institute of Australia (of which I am eligible for membership). My years of working in IT and healthcare communications have fostered an early adopted mentality and a passion for technology