1. Networking: Take time to network with people both inside and outside of work.
2. Keep in Touch: Think about what you could do to keep in touch with your key audiences. Emails, online newsletters, and website updates are all cheap options.
3. Start a Blog: A blog is a great way for you to position your business in the eyes of your industry, your customers and the press.
4. Internal Communications: Review your internal communications. In a small team it is vital that every member is an ambassador for the business and its products and services, so make sure your staff understands and feels good about what the company is doing.
5. No Short-Cuts: See public relations as long term, rather than a quick fix. Developing good relationships with your staff and stakeholders will put you in a better position should anything go wrong in the future.
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