Since New Zealand first jumped onto the Internet bandwagon back in 1989, use of the World Wide Web has become increasingly commonplace in New Zealand homes and workplaces. In fact, New Zealand has one of the highest rates of Internet access in the world, with almost 4 in 10 households having access to the Internet.
With such a large number of individuals logging in to create, communicate and search for information, businesses, large and small, should be falling over themselves to get online and interact with these potential customers.
The first thing that business owners, new to online marketing, should do is make sure they have an effective, well optimised website. Having a website means that you can provide information to your customers 24/7, through online newsletters, brochures and news pages. It also offers another point of contact for potential customers and enables you to showcase your products and services online to a global market.
It is no longer extortionately expensive to develop an online presence either. The average cost of building a website has gone down significantly, meaning that smaller companies can compete against their larger counterparts on a much more even playing field.
There are a number of pitfalls that business owners starting out in online marketing should watch out for. These include not keeping their website updated and not following up on queries immediately.
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