Being relatively new to the online PR sphere, I am always incredibly impressed when I see a business making a success of it.
This pet insurance company, based in the United States, has caught my eye recently. Type Embrace Pet Insurance into Google and page upon page of relevant search results come back.
The CEO, Laura Bennett, has set up a very attractive, informative and well laid out blog. What's more, she has attracted and interacted with so many happy readers that her company is talked about in dozens of other pet-related blogs.
Laura has managed to further increase her online presence by utilising many of the other wonderful tools available on the World Wide Web. Embrace Pet Insurance has it's own MySpace page, Facebook group and Squidoo 'lens'. Laura has also managed to get her business onto pretty much every online business directory going.
This Internet savvy businesswoman also makes an effort to communicate directly with pet owners browsing the Net, even taking the time to answer questions on Yahoo! Answers.
This is a perfect example of a successful online PR campaign that both Laura and her PR company should be proud of. Her online success is definitely something that we should all aspire to. Furthermore, looking at the positive online reviews of her company it is clear that she deserves the excellent reputation and coverage that she has achieved.
1 comment:
Jennifer, we're very chuffed you've chosen to highlight our approach. Hall of fame - wow :)
One thing I'd like to add is our Facebook group "I've Been Embraced by Embrace Pet Insurance" (link only works if you have a Facebook profile).
And of course, I'd like to highlight our PR firm Zing PR who have been helping us with our appraoch.
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