This is a shining example of a blog gone bad. Can anyone explain why the Guardian allowed a young guy, with nothing more to talk about than what appears to be your average gap year, to have his own blog on their site?
You can see the backlash to this kind of blogging underneath poor Max's first post
Let us learn from this blogging disaster. Firstly, do not blog unless you have something interesting to say (especially if you are writing for a large corporation or say....a very prominent newspaper). People do not want to read about your pets, family or gap year.
Also, strive to be transparent as possible. PR professionals, be honest about who you are. Budding young reporters, if you are blogging for a newspaper, and are related to one of the senior writers, let your readers know. The truth has a curious way of coming out in the end and blog readers will be far less scathing if you are open about your identity from the start.
If you are not sure about blogging content and etiquette then talk to somebody who can advise you. The Internet has a very long memory...if you post a blog and it goes down badly with your audiences then your online reputation will remain tarnished for a very long time.
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