I've just found this rather nifty new online tool called What Does the Internet Think? It somehow calculates the number of positivity and negativity surrounding a particular word/phrase/place on the internet. I'm not sure how accurate it can be but it's fun to play with if you need to rest your brain from the media release or communications plan you're working on.
Oh yeah. I typed advertising and public relations into the 'WDIT' search function. Public Relations came back 87.9% positive, 7.5% negative and 4.6% don't care. Advertising came back 57.9% negative and only 33% positive! I'm not sure what this tells us about the state of the PR industry but it made me chuckle all the same!
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