CLIENT NEWS: NEW ZEALAND EXPERIENCING NATURAL SUN & SKIN CARE BOOM

New Zealand’s unique climate and botanicals have put it at the forefront of a boom in natural sun and skin care, according to up and coming health and beauty company, Oasis Beauty NZ.

Co-founder of Oasis Beauty, Stephanie Kimpton, says: ‘Here in New Zealand we are faced with some harsh climate conditions, with sun damage to skin being especially prevalent. We’ve developed a particular understanding of sun and skin care solutions that will effectively help people to repair their skin and protect it from the elements, as well as being affordable and a pleasure to use.’

Global sales of natural and organic cosmetics are increasing by over US $1 billion a year, with most demand concentrated in Europe and North America. Preliminary research shows that European sales exceeded US $2 billion for the first time in 2008.

Stephanie points out: `Research shows that in comparable markets sales of natural personal care products nearly doubled between 2002 and 2005, with the market for natural and organic products increasing by more than 20% a year. It’s expected that the natural cosmetics market will report the highest growth in the coming years.

Oasis Beauty has launched a new publicity campaign to support its popular range of professional New Zealand made sun and skin care solutions. The new look PR and advertising is being led by Auckland based communications consultancy, Intermediary Communications.
The Oasis Beauty sun and skin care line consists of a wide selection of naturally inspired products that have been designed to be highly effective in enhancing the skin’s condition and appearance.

Stephanie believes that the Oasis Beauty sun and skin care products are ideal for anybody wanting to protect their skin and improve how it looks and feels:

‘We are dedicated to providing our customers with exactly what they want. Years of listening to feedback has helped us create the professional Oasis Beauty range. We are very excited about relaunching the range and bringing the collection to more people across New Zealand.’

Sun and skin care solutions in the Oasis Beauty range include:

· Oasis Sun SPF30 – Uncoloured and un-fragranced, Oasis Sun is a non-greasy, non-whitening sunscreen that is safe for the whole family, aged 6 months up, to use, including those with sensitive skin

· An Apple a Day Moisturiser- a SPF 25 day moisturiser that harnesses the power of natural apple AHA's to help the skin maintain its youthful glow by smoothing away rough-textured skin to make way for new cells. The broad-spectrum SPF25 sunscreen protects the skin from cellular damage and premature ageing caused by sun exposure

· Rhino Repair Cream - a potent healing remedy for excessively dry skin, dermatitis, eczema, psoriasis, sunburn, bites, bruises and where skin requires serious soothing and healing. Formulated for use on face and body

All Oasis Beauty products are formulated from the highest quality organic, natural and ethical ingredients. No harsh chemicals, dyes or carcinogens are used and none of the products are tested on animals. The products are available online or from selected stockists and beauty therapists nationwide.

For more information visit www.oasisbeauty.co.nz