BOYES PR CLIENT REAPS THE REWARDS OF INCREASED AWARENESS


It’s great when clients report back on the effect of our PR on the bottom line. This is what one satisfied customer has just told us.

“With your product focused PR push we grew sales one product category by 30.8% compared with no growth at all in the rest of our sector in this category. In another product category we grew sales by 23.6% compared with only 2.2% growth by our competitors. Another initiative produced a 51 per cent boost to our entire specialist products range.

Overall we have shown an impressive growth of 16% compared with the overall channel ‘s growth of 8% in the same period.

Our franchisees are growing their businesses through PR generated initiatives and promotional campaigns. These campaigns are designed to raise our operators’ profile in their community and remind customers that their local outlet place to visit.

We sometimes just can’t believe the results from these campaigns. They help you stand out in the community, you will sell more of whatever is being promoted, it brings new customers in and gives your regular clients up to date information which they appreciate.”

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