Family run South Island sun and skincare company, Oasis Beauty, is preparing to battle multi-million dollar natural skincare brand, Living Nature, in the courts over the look and feel of their trademark. Living Nature claims that the Oasis Beauty logo bears too close a resemblance to its own.Stephanie Kimpton, who with her sister in law, Donna Evans, founded Oasis Beauty, says: ‘Our case is the latest in a string of big companies with corporate legal departments bullying small New Zealand enterprises. These proceedings have been dragged out for the past two years with Living Nature requesting multiple extensions of time. However, at the beginning of this year, we decided that enough is enough. We don’t want this hanging over our heads any longer.
‘There isn’t any similarity between our logo and theirs, apart from the fact that they are both round,’ adds Stephanie. ‘When we asked our email database if they had ever been confused between the Living Nature and Oasis Beauty products we received hundreds of emails saying that they had never mistaken either brand for the other. There will be no winners here, apart from the lawyers. We are not a threat to a large company like Living Nature. We’re just a small family-run business trying to produce organic and naturally inspired skincare products that we love using as much as our customers.’
Oasis Beauty manufactures professional sun and skin care products in New Zealand from ethical, natural and certified organic ingredients combined with high vitamin contents. All products are pH balanced, uncoloured and paraben free which means they are suitable for very young children and individuals with sensitive skin.
More information on Oasis Beauty can be found at their website .
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