EXPLAINING PUBLIC RELATIONS

Many people have problems explaining public relations when they're at a party or with a potential client. I came across this explanation recently and it really made me chuckle. Feel free to post your own 'elevator pitches' in the comments.

'When the circus comes to town and you paint a sign about it – that’s advertising.

Put the sign on the back of an elephant and march him through the CBD – that’ s promotion.

The elephant parades through John Key’s flower bed – that’s publicity.

If you can get John Key to laugh or comment favourably about it – THAT’S PUBLIC RELATIONS.'

There's obviously much more to PR than that but it's pretty funny nonetheless and an easy way to quickly explain the basics of public relations to people outside the industry.