Managing Director of Intermediary Communications, Peter Boyes, chats to NZ Business Magazine about why social media should be incorporated into every company's PR strategy and how it can have a positive impact on their bottom line.
'The rise of social media through the Internet means that every company has the potential to be a media company,' explains Peter. 'But to do that successfully means cultivating originality, honesty and transparency in your communications.
'It's not just about getting noticed, it's about being heard and that's tied crucially to being credible in what you say. This is where public relations is uniquely placed to help you master the new marketing universe.'
Interesting reading!
Read the full article here
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