NEW PUBLIC RELATIONS AWARD AT THE CLIOS


Just thought I'd point out that the organisers of the annual global CLIO awards have introduced a new PR/Strategy category.

There are a number of subcategories including: crisis management, corporate PR and consumer PR.

Traditionally, the CLIO awards are for recognising creative advertising in package design, print, radio and television. I think it's fantastic that they are acknowledging that PR can play a hugely important role as well. The whole 'advertising is dead- the rise of PR' argument is ridiculous. Both tools are equally important and can achieve out-of-this-world results when working side by side.

If you have completed a PR project that you're supremely proud of, fill in an application for these awards. Get New Zealand PR out onto the world stage!

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