MEDIA 7 DISCUSSES CELEBRITY PR WITH PRINZ MEMBERS


On Tuesday, 2nd December, members of the Public Relations Institute of New Zealand (PRiNZ) rang in the Christmas season at the Classic Comedy Club in Auckland. Members were invited to join the audience of TV show, Media 7, a weekly media commentary and review show.

TV host, Russell Brown, along with three panellists discussed the 'cult of celebrity' and why we are all so desperate to know what is going on in the lives of the Britneys and Beckhams of the world. Fellow PR consultant, Fleur Revell-Devlin, from Impact PR, was one of the panellists. She was joined by Trish Carter and author of 'Bitch and Famous', Wendyl Nissen.

This was the first time that I had sat in a TV audience and I was fascinated by everything that was going on behind the scenes. I found the subject matter very interesting although I have to admit, still being fairly new to the country (a resident for two years), I had no idea who some of the so-called 'famous' people were and I still don't quite believe that there are any paparazzi in existence over here!

The comment that sticks out in my mind is that the New Zealand media can't afford to get on the bad side of too many individuals in the public eye. This country doesn't have a great deal of truly famous people and the magazines and newspapers can't afford to alienate them as they need them to sell their covers.

This makes a lot of sense to me and I think it's true in other areas outside of media as well. When you're working in a country the size of New Zealand, you should pay great attention to how you treat and interact with other companies and business people. You may well need them on your side sooner than you think. A very good lesson to bear in mind...

Media 7 can be watched at TVNZ On Demand. Click here to view the 'Celebrity' episode. The Media 7 show appears on TVNZ 7 on Wednesdays at 9.30pm, Thursdays at 12.30pm, Fridays at 9.30pm and Saturdays at 12.30pm.

No comments: