Thursday, 22nd May was a very exciting day for the New Zealand public relations industry. Yesterday evening, during an after-conference cocktail event held at Bar 3 in SkyCity, the country's first PR specific magazine was officially launched.The publication, christened 'Voice', is the result of a collaberation between PRiNZ (The Public Relations Institute of New Zealand and 3media Group. The aim of 'Voice' is to:
'Educate, inform and advise the New Zealand business community about the relevance and importance of communication and its impact on the corporate and government landscape
'Voice aims to raise the profile and status of the public relations industry and foster debate and discussion about public relations and communication management amongst practitioners and the wider business community.'
As I am not attending the PRiNZ conference today, I managed to have a good read through 'Voice' this morning, at the office. I have to say, I am very impressed. The magazine is smooth, attractive (just like PR professionals...) and well laid out. The content is also very good. The articles deal with a number of hot topics, such as the implications of the new digital environment and how the PR industry can adapt meet new and ever-evolving demands. It was also extremely interesting and enlightening to hear the opinions of some of our highly-skilled colleagues, such as Tim Marshall, in his article on whether communications specialists deserve a seat in the board room.
'Educate, inform and advise the New Zealand business community about the relevance and importance of communication and its impact on the corporate and government landscape
'Voice aims to raise the profile and status of the public relations industry and foster debate and discussion about public relations and communication management amongst practitioners and the wider business community.'
As I am not attending the PRiNZ conference today, I managed to have a good read through 'Voice' this morning, at the office. I have to say, I am very impressed. The magazine is smooth, attractive (just like PR professionals...) and well laid out. The content is also very good. The articles deal with a number of hot topics, such as the implications of the new digital environment and how the PR industry can adapt meet new and ever-evolving demands. It was also extremely interesting and enlightening to hear the opinions of some of our highly-skilled colleagues, such as Tim Marshall, in his article on whether communications specialists deserve a seat in the board room.
Of course, the first issue is not the toughest test. The real challenge will be in maintaining the high quality and diversity of the articles and other content. Of course, this is where us public relations professionals come in! We are the ones who have the power to make this magazine a success. If you have any thoughts, ideas or comments then make sure that you drop either PRiNZ, at info@prinz.org, or 3media, at ellenr@3media.co.nz, a line. The more input there is from people throughout the industry, the more exciting and successful 'Voice' will become.
Until 31st August, 2008, an annual subscription to Voice (4 issues) can be purchased for a special launch price of $25. You can contact 3media on 0508 363 342 or subs@3media.co.nz for more information.
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