The latest news and views from Peter Boyes and the team at Boyes Public Relations. We specialise in strategic communications counsel, brand strategy, crises and issues management, digital and marketing communications strategy, business to business and consumer PR, media and presentation training, lobbying, government relations and media liaison for a range of retained and project-based clients in government, corporate and non for profit sectors.
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ELITE ATHLETES USING CHIROPRACTIC AS A DRUG FREE APPROACH TO COMPETING AT PEAK SKILL LEVEL
Elite
athletes are increasingly using chiropractic care to enhance their performance
levels and New Zealand research is leading the way in uncovering the mechanisms
involved according to the New Zealand Chiropractors’ Association [NZCA].
Dr Greg Oke,
chiropractor and chairman NZCA Sports Council explains: `We have known for a
long time that chiropractic is really good for drug free injury management and
regaining peak function, with benefits for neuro-musculoskeletal problems not
just spinal disorders.
‘What a growing body of basic science research now suggests is that
there are lasting
neurophysiological effects when we adjust spinal dysfunction[1].
This neural plasticity or the brain’s ability to adapt is highly important for
sports performance and injury prevention and we’re very excited about the
implications.
‘A
recent New Zealand study demonstrated that when the neck is adjusted there is
an improvement in elbow joint position sense in a group with sub-clinical neck
pain[2].
This means the subjects were more aware of exactly where their elbow joint was
after they had their necks adjusted which suggests an improvement in
proprioceptive function. This would obviously be good for sport performance as
it improves body awareness and control.
`Another
benefit being researched is that chiropractic adjustments may improve
feed-forward activation of the core abdominal muscles[3].
Being unable to feed-forward activate is now known to be predictive of
developing low back pain. This has particular benefits as properly functioning
core abdominal muscles are vital for sports performance.’
Greg Oke attended the last two Olympic Games and the last two Commonwealth Games and performed many treatments on our athletes at each event. He explains that chiropractic provides a valuable, conservative, non-drug approach that meets Olympic participation requirements and keeps athletes competing at their peak skill level.
`If you are performing at 98 per cent effectiveness we can help get that last bit of performance in a competition by making a high performance body perform higher. In the last week alone I have had three Iron Man competitors come through and these are guys and women who are at the top end and they are making sure that what is working well can work better. With winter approaching chiropractors will be seeing a number of rugby players looking to perform at their best.
For further information on the New Zealand Chiropractors’ Association
visit www.chiropractic.org.nz.
[1] Exploring the Neuromodulatory Effects of the Vertebral
Subluxation and Chiropractic Care, Heidi Haavik Taylor, Kelly Holt and
Bernadette Murphy, Chiropr J Aust 2010; 40:37-44
[2] SUBCLINICAL NECK PAIN AND THE EFFECTS OF CERVICAL
MANIPULATION ON ELBOW JOINT POSITION SENSE, Heidi Haavik, PhD, BSc (Chiro), and
Bernadette Murphy, PhD, DCb, Journal of Manipulative and Physiological
Therapeutics Volume 34, Number 2
[3] The effect of Sacroiliac Joint Manipulation on Feed-Forward Activation
Times of the Deep Abdominal Musculature, Paul Marshall, PGDipSci and Bernadette
Murphy DC PhD, Journal of Manipulative and Physiological Therapeutics Volume
29, Number 3
Business Mentoring Boosts Chiropractic
According to Business
Mentors New Zealand (BMNZ), the nation’s only not-for-profit mentoring
organisation, demand for business mentoring is high and with many older companies
seeking help for the first time chiropractors are starting to recognise the
benefits of assessing the health of their businesses.
Hamish
MacMillan began practising chiropractic in Tauranga in 2003 after seven years
of study. After a two year associateship he opened Oceanside Family
Chiropractic in Papamoa. In May 2010 he opened a second practice in Cherrywood,
Otumoetai. He recently welcomed two more chiropractors to the team and a
marketing assistant. He got his Business Mentor in early 2009.
`I
needed general business advice to get the business growing. It had stayed on a
level for quite a few years. I looked around and most of the chiropractic
businesses seemed to be operating in a similar way. I thought it was time to
start asking some different questions. I
rang the Chamber of Commerce who put me in touch with my Business Mentor, Ian.
He’s been working with us for two years now. He has helped me take a new look
at how we work, the sort of hours we open and the location of the clinics. He
helps me to focus on the business from a productivity perspective rather than a
chiropractic point of view.
‘For
example, I’d always understood that people didn’t want to see a chiropractor
during the day so we opened mornings and evenings. Ian got me to think
differently and when we opened more hours, more people came and we have been
nice and busy. It’s enabled me to take on new chiropractors and other new staff
and increase capacity.
`It’s
now got to the stage where I don’t have to be working for the business to be
open. We
catch up every couple of months or if I have a new idea I want to discuss with
him. He is always very free with his time and very sympathetic. He is very much
my sounding board and motivator. He tends to ask the questions and let me find
my own answers. Whatever
your professional service is it’s only part of what you do. The business half
needs to be right so you can continue to provide a quality service. Independent
advice frees you up to do what you are good at.
`We
have seen a huge jump in turnover since having a Business Mentor, in fact it
has almost doubled, at a time when many businesses are going backwards. More
than anything my mentor has given me the confidence that my ideas are good and
worth taking a chance on. I
will have opened three more practices by the end of 2016 and be providing
chiropractic care for people of all ages and stages of health.’
BMNZ chief executive Ray
Schofield explains: `We are seeing increases in demand for our services in many
parts of the country well up on last year. Older businesses are now being
affected, some who have been trading for 20 years or more who are being
affected by cash flow and collection difficulties and the domino effect of
economic disturbances which are running right through the SME sector. Small
business just doesn’t have the resources to carry that sort of burden
indefinitely. It can be a vicious circle as jobs drop off it gets harder for
the remaining companies.'
Business Mentors provides access to 1,700 volunteer
mentors (who provide their experience, skill and knowledge free of charge). The
focus of the organisation is on developing capability, profitability, and
employment generation. Since the organisation was established in 1991, Business
Mentors has assisted over 60,000 small to medium businesses. It is funded
largely by patrons from the private sector, with additional support from New
Zealand Trade and Enterprise. It provides a mentoring service to any businesses
that are trading with evidence of accounts.
There is no limit on the amount of mentoring sessions. The term of the relationship with a mentor depends on the
objectives and goals both client and mentor jointly agrees upon. They can also
contact their co-ordinator at any point for further assistance
For more information on Business Mentors New Zealand,
visit www.businessmentors.org.nz
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