WHO WOULD YOU LIKE TO WORK FOR?

I thought that this would be an interesting question to ask on a Thursday afternoon. Is there any particular type of client that you have always dreamed of working with?

Maybe you would like to produce a communications plan for an enormous pharmaceutical company or you have always secretly yearned to team up with a lipstick/teddy bear/chocolate bar manufacturer but have never had the opportunity!

My secret desire is to have an equestrian related client. I would just love the chance to give it a go as I am so interested (actually, scrap that....I meant to type 'obsessed'..) in everything equine and already have a good understanding of the audiences and niche media. I love my current portfolio of clients but if I ever come across the opportunity to work with a horsey client, I will jump on it!

Now....if I could only convince my boss to let me bring my horse to work, I'd be sorted........

BAD PR AWARD OF THE MONTH: ROLEX SAVES OWEN WILSON'S LIFE!!

I just spotted a link to this story on Hazel Phillip's Ad Hoc blog over at the NBR website and had to post it here as well.

The author of the story (Melrose Jewelers) basically claims that owning a Rolex helped well known actor, Owen Wilson, 'realise his life was valuable and worth living.' Yep, you heard that right. A Rolex brought Owen back from the brink of suicide....

This is bad. It's so bad, that I'm not sure whether to be offended by the sheer tastelessness of it or to dissolve into a fit of giggles

I don't know why anyone would write this story....Maybe it's supposed to be a joke? Who knows.

If I was Owen's publicist, I would be sending Melrose a sharply worded email!

ROLL ON 2009.......

Happy New Year everybody! I'm back at work today and have to say, Auckland still feels like a bit of a ghost town. I suspect that everyone is still out and about enjoying the gorgeous January weather (you lucky lucky people....)!

I don't mind being in a quiet office too much though. The beginning of the year, when it's slightly quieter, is a great time to take stock, get organised (for me this involves a lot of filing and clearing out- not glamorous but a definite necessity!) and to plan for the year ahead.

2009 will be an interesting one....many people are, understandably, not feeling that optimistic about the economic situation, both in New Zealand and worldwide. However, I am a firm believer that where there are challenges and problems, there are opportunities. As far as our own industry goes, I think that this year increasing numbers of Kiwi business owners will start to realise that PR is actually a highly effective and value for money tool. I am sure that many of them will have learned, after experiencing past economic downturns, that the companies that keep their profile up, through advertising and PR, are the ones that survive and come out of the dark recession tunnel even more successful than when they entered it.

I am looking forward to helping both existing and new clients through these turbulant and demanding times.

On another note, I have just found this PR blog, written by Lou Draper, the owner of Rockstar PR. It's always good to discover another New Zealand PR blog (there don't seem to be that many around....) and I thoroughly recommend popping over and having a read.