OWEN GLENN STANDS UP FOR HIS RIGHTS ON 60 MINUTES

Who else watched the 'A Rich Man's World' feature on 60 minutes last night? I have to say that after reading all the negative stories about the interviewee, Owen Glenn, in the press, especially in relation to the whole Winston Peters saga, I was preparing myself for the worst. I had pretty much decided that I wasn't going to like the man.

Annoyingly, by the end of the segment my opinion had changed. I thought that he came across really well in the interview. He made no excuses for his wealth and I found myself agreeing with him when he said 'I worked hard for my money- I'm not going to apologise for being well off'. I also didn't realise how much support he gives to worthy causes around the world. I found myself warming to him much more after I discovered just how much money he is giving away, in the bid to make a difference.

I think it's true that we live in a 'tall poppy' society. People get uncomfortable when others break away from the mould and become super successful. I applaud Owen for standing up against those that would shoot him down.

I think it was a great PR move on his part to agree to be interviewed by 60 Minutes- he has certainly won me over.

DON'T FORGET THE LITTLE PEOPLE

A few weeks ago, a new rival for my boyfriend's attention appeared on the scene. Now, let me stop you before your imagination starts dreaming up visions of a blonde haired, red lipped seductress. The rival isn't a woman, it's not even human. It's the book, 'The Man Who Ate the World' by Jay Rayner.

Yesterday, my boyfriend sent Mr Rayner an email, thanking him for the entertaining read. What impressed me most was that Jay Rayner replied within a matter of hours. The message went like this:

'Hi Nick,

Well that's the kind of feedback every writer wants to hear. Now go tell all your friends to buy the book, I need all the help I can get.

All the best.

Jay'

My boyfriend was thrilled with getting a response from the author and both of us will definitely continue to buy his books and read his reviews in The Guardian.

This should serve as a valuable lesson for other businesspeople out there. No matter how large or successful you become, do not forget the little people (although, they are not really so 'little', they most probably got you where you are today through their custom and support)

You don't have to use big, overblown gestures. Treat your customers like you would a friend. Respond when they ask questions. Let them know what is going on with your company- whether this is through media releases, a regular newsletter or other forms of communication. Ask for their feedback, through surveys and polls. Even sending them a Christmas or Birthday card once a year will let them know that you are not a soulless, disconnected corporation and that you value their support.

By the way, I don't blame Nick for being so caught up with this particular book. I've already read it and I couldn't put it down. Mr Rayner is a very witty, very funny man and a fantastic writer to boot. The only thing I can complain about is that the book left me slightly hungry and desperate to journey the world sampling all those different foods (ah well, Burger Fuel will have to do for now....)

ANOTHER STUNNING LAUNCH EVENT: ORAL SURGERY ASSOCIATES WELCOMES THE FIRST 3D X-RAY MACHINE TO AUCKLAND

On Friday, 10th October, Intermediary organised another glamorous launch event. I really enjoy putting these occasions together- I think that if I wasn't in PR, I would be quite tempted by pure event management! This time it was to celebrate the opening of oral surgery, Oral Surgery Associates, at the brand new Ascot Central building, Greenlane.

The unveiling of the revolutionary 3D imaging device and the launch of the brand new specialist oral and maxillofacial surgery offices drew more than 130 dentists, doctors and industry professionals from across the region.

Oral surgery Associates has received a great amount of support from the dental community. Prominent dental companies including Sirona, Nobel Biocare and Henry Schein Shalfoon all made contributions to the grand opening.

Click here to see the original launch media release