The latest news and views from Peter Boyes and the team at Boyes Public Relations. We specialise in strategic communications counsel, brand strategy, crises and issues management, digital and marketing communications strategy, business to business and consumer PR, media and presentation training, lobbying, government relations and media liaison for a range of retained and project-based clients in government, corporate and non for profit sectors.
Save Your Skin From The Seven Deadly Sun Sins
New Zealanders should sin less against their skin this summer if they want to look good and live longer says one of the country’s leading sensitive skincare experts.
‘The biggest problems facing skin health in New Zealand are the enduring misconceptions Kiwis have about sun protection’ says Oasis Beauty founder and skincare saviour Stephanie Evans, ‘There are seven serious sun protection sins that we want everyone to be aware of so that they can take steps to have a safer, sexier, fun summer in the sun. Every year over 2,000 patients are registered with life threatening melanoma and 67,000 cases of non-melanoma skin cancer are diagnosed in New Zealand alone. By re-evaluating how we think about our skin and the time we spend outside, we want to kick start a healthier Kiwi lifestyle in the sun for 2016.’
I. Not Checking Our Sunscreens for Zinc Oxide
Using sunscreen without zinc oxide as an active ingredient is certainly a serious sun safety sin. Zinc oxide is recommended by the American Association of Dermatology as a clean, broad-spectrum effective and hypo-allergenic blocker of UV radiation. Studies have also indicated that it may be one of the few active-ingredients in sunscreen that doesn’t cause premature aging from the release of free-radicals in the skin.
II. Pursuing the All Over Tan
Getting a tanned skin is just as dangerous as getting sunburnt. Well established studies on the effects of the rays that don’t cause sunburn (UVA) indicate that those who consistently tan may be just as much at risk of skin cancer and premature aging as those who experience sunburn.
III. Believing UVB Causes All The Damage
UVA radiation makes up to 95% of the rays that reach our skin from the sun. While UVA rays are less harmful than UVB, UVA may cause more damage than we think. Doctor John H Epstein of the Skin Cancer Foundation reveals ‘Studies over the past two decades, show that UVA damages skin cells called keratinocytes in the basal layer of the epidermis, where most skin cancers occur. UVA contributes to and may even initiate the development of skin cancers.’
IV. Thinking the Higher the SPF Number the Better
Dermatologists agree that SPF 30 is a minimum requirement of sun protection, but advice from the Skin Cancer Foundation makes clear: ‘SPF is not an amount of protection per se. Rather; it indicates how long it will take for UVB rays to redden skin when using a sunscreen, compared to how long skin would take to redden without the product. For instance, someone using a sunscreen with an SPF of 30 will take 30 times longer to redden than without the sunscreen; SPF 30 protects against 97 percent; and SPF 50, 98 percent.’
V. Not Priming the Skin and Then Reapplying
Dermatologist’s best advice is to apply a thick base layer of sunscreen 15-30 minutes before going out and a second layer 15-30 minutes after initial exposure and then every two hours after that or as needed. One study by the American Academy of Dermatology reveals: ‘Typically reapplication of sunscreen at 20 minutes [after initial exposure] results in 60% to 85% of the ultraviolet exposure that would be received if sunscreen were reapplied at 2 hours.’
VI. No sun, no screen
Not using sunscreen on cloudy days may increasing the risk, reveals one study. We tend to stay outside longer without sunscreen when it is overcast and researchers now believe the clouds may magnify UV radiation putting us at more risk than we think. According to a report by NASA’s Socioeconomic Data and Applications Centre ‘…short-term or localised UV levels can be larger than for cloud-free skies if direct sunlight is also present. Clouds tend to randomise the directions of the incoming radiation.’
VII. Forgetting sunscreen on the slopes
The Skin Cancer Foundation explains: ‘Since UV radiation exposure increases 4 to 5 percent with every 1,000 feet above sea level. At an altitude of 9,000 to 10,000 feet, UV radiation may be 35 to 45 percent more intense than at sea level. In addition, snow reflects up to 80 percent of the UV light from the sun, meaning that you are often hit by the same rays twice.’
Sources:
http://sunsmart.org.nz/skin-cancer/skin-cancer-facts-and-statistics
https://wellington.cancernz.org.nz/assets/Sunsmart/Information-sheets/CostsofSkinCancer-NZ-22October2009.pdf
http://www.skincancer.org/prevention/uva-and-uvb/understanding-uva-and-uvb
http://www.dermatology.ucsf.edu/skincancer/general/prevention/sunscreen.aspx
WARM UP BEFORE TACKLING THOSE CHRISTMAS DECORATIONS AND SUMMER DIY PROJECTS ADVISE NEW ZEALAND CHIROPRACTORS
The New Zealand Chiropractors' Association is recommending Kiwis limber up before undertaking any strenuous activity around the home to prevent injury or worse.
The New Zealand Chiropractors' Association is recommending Kiwis limber up before undertaking any strenuous activity around the home to prevent injury or worse.
According to Dr. Hayden Thomas, chiropractor and spokesperson for the New Zealand Chiropractors’ Association: ‘At this time of year we see an increase in people seeking care for conditions brought on by sudden bursts of new activity after winter deconditioning, which essentially means they are out of shape. Injuries are really common, especially among people who have tried to do too much or attempt new activities without enough preparation.
'We know from ACC that 12 people die every week and many more are injured in accidents at home. Last year ACC received claims for more than 3000 accidents on Christmas Day and 3,500 injuries on Boxing Day, which together cost nearly $5 million1. We’re hopeful that with a little preparation and some fine tuning of people’s neuromusculoskeletal systems by their family chiropractor, we can reduce those numbers this year.’
Groundbreaking New Zealand research has shown that chiropractic care can help improve muscle strength and control, and assist with balance and coordination which may also help prevent strains, falls and other injuries2,3.
US research shows that more than one quarter (26%) of homeowners who have completed a DIY project reported injuries to themselves or someone else in their household during a home maintenance project, according to a survey by the National Safety Council4.
`We think that figure may be slighter higher in New Zealand,’ says Dr Thomas, `due to our can-do, number eight wire mentality and love of DIY. ‘Over winter many people stop exercising as much. This can result in joint stiffness, loss of muscle strength, muscle memory and control. We want to encourage people to be active, however care should be taken to prepare for any sort of strenuous or new activity, not just sports, to reduce injury risk and to warm up and cool down appropriately. We advise people to develop and maintain a regular varied physical exercise programme, in conjunction with advice from their chiropractor, that is individually tailored to their needs.
'Your body needs regular movement to stimulate growth and repair, starting at a cellular level and on up' says Dr Thomas. 'Inactivity affects all body systems but the good news is it's never too late to start moving. Straighten Up New Zealand (www.straightenup.org.nz) is an easy and enjoyable every day programme to improve spinal health and posture. Consisting of a set of simple exercises and taking just three minutes to complete, Straighten Up New Zealand will help improve posture, stabilise core muscle groups, enhance health and prevent spinal disability. Just be sure to work within your limits and build up activity slowly and sensibly to enjoy the holiday season and summer'.
Some Quick Facts:
One in two (50%) who were personally injured taking on a home improvement project got hurt doing basic garden maintenance
Nearly one in four (24%) were put on the injured list while painting the inside of their homes
And nearly one in five (17%) blame routine home maintenance projects for their injuries
For further information on the New Zealand Chiropractors’ Association visitwww.chiropractic.org.nz.
-Ends-
References:
1 http://www.radionz.co.nz/news/national/262617/christmas-injuries-cost-millions
2 Journal of Manipulative and Physiological Therapeutics March/April 2012, Holt et al The Effects of Manual Therapy on Balance and Falls: A Systematic Review
3 Haavik H, Murphy B. The role of spinal manipulation in addressing disordered sensorimotor integration and altered motor control. J Electromyogr Kinesiol (2012), doi:10.1016/j.jelekin.2012.02.012
4 http://www.abriza.com/one-quarter-of-diy-projects-result-in-an-injury/
SKYBRIGHT NATURAL HEALTH LAUNCHES NEW TECHNOLOGY LIQUID SUPPLEMENTS
Looking back to
the future with a new range of Liquid Supplements
Skybright Natural Health, the New
Zealand health solutions specialist, has launched a technologically advanced
range of high quality liquid supplements, which are absorbed very quickly in to
the bloodstream. Liquids are simpler for
the body to digest, making nutrients more bioavailable to ensure the body
receives the benefits right away.
The range includes Advanced Liquid
Multiple, Advanced Children’s Liquid Multiple, Liquid B-Vitamin Complex and
Advanced Liquid Glucosamine. The
products are available nationwide at selected health stores and pharmacies, as
well as on-line at www.skybright.co.nz.
‘We are excited to be able to finally release these products,’
says Paul Balchin, Skybright’s owner and CEO.
‘Many years ago, supplements were routinely given in a liquid form but
our new technology has made these products nutritionally complete as well as
great tasting. These products are unique in New Zealand and offer consumers a
high quality, natural alternative to popping pills. Skybright has focused on offering liquid
supplements that are as close to nature as possible.’
Skybright’s Liquid Supplements are
sourced from wholefoods and contain a full spectrum of vitamins, minerals and
enzymes in a great-tasting, easy-to-take liquid form.
Skybright’s liquid supplements are suitable
for all ages – in particular for older people who may have trouble absorbing
nutrients and for children (and adults) who may struggle swallowing pills. These liquid supplements can be added to
water, juice or to a smoothie to make a wholesome breakfast or lunch-on-the-run
that is packed with good nutrition.
About Skybright
Natural Health:
Skybright Natural Health, through its Halls brand, has offered natural health
solutions since 1887. The company is proud
to be wholly New Zealand owned and operated and its products are manufactured
onsite in a purpose built facility in Albany, Auckland or sourced
internationally from reputable manufacturers with the highest possible
credentials.
Skybright manufactures and distributes high quality natural
health products which are delivered to health stores, pharmacies,
practitioners and consumers throughout New Zealand and internationally.
Skybright
has an ongoing commitment to research and development in order to provide a
wide range of the best quality products, all of which carry a full money-back
guarantee on quality.
Further information contact
Paul Balchin
Skybright Natural Health
P: 0800 200 707
E: info@skybright.co.nz
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