The latest news and views from Peter Boyes and the team at Boyes Public Relations. We specialise in strategic communications counsel, brand strategy, crises and issues management, digital and marketing communications strategy, business to business and consumer PR, media and presentation training, lobbying, government relations and media liaison for a range of retained and project-based clients in government, corporate and non for profit sectors.
Showing posts with label stephanie evans. Show all posts
Showing posts with label stephanie evans. Show all posts
Save Your Skin From The Seven Deadly Sun Sins
New Zealanders should sin less against their skin this summer if they want to look good and live longer says one of the country’s leading sensitive skincare experts.
‘The biggest problems facing skin health in New Zealand are the enduring misconceptions Kiwis have about sun protection’ says Oasis Beauty founder and skincare saviour Stephanie Evans, ‘There are seven serious sun protection sins that we want everyone to be aware of so that they can take steps to have a safer, sexier, fun summer in the sun. Every year over 2,000 patients are registered with life threatening melanoma and 67,000 cases of non-melanoma skin cancer are diagnosed in New Zealand alone. By re-evaluating how we think about our skin and the time we spend outside, we want to kick start a healthier Kiwi lifestyle in the sun for 2016.’
I. Not Checking Our Sunscreens for Zinc Oxide
Using sunscreen without zinc oxide as an active ingredient is certainly a serious sun safety sin. Zinc oxide is recommended by the American Association of Dermatology as a clean, broad-spectrum effective and hypo-allergenic blocker of UV radiation. Studies have also indicated that it may be one of the few active-ingredients in sunscreen that doesn’t cause premature aging from the release of free-radicals in the skin.
II. Pursuing the All Over Tan
Getting a tanned skin is just as dangerous as getting sunburnt. Well established studies on the effects of the rays that don’t cause sunburn (UVA) indicate that those who consistently tan may be just as much at risk of skin cancer and premature aging as those who experience sunburn.
III. Believing UVB Causes All The Damage
UVA radiation makes up to 95% of the rays that reach our skin from the sun. While UVA rays are less harmful than UVB, UVA may cause more damage than we think. Doctor John H Epstein of the Skin Cancer Foundation reveals ‘Studies over the past two decades, show that UVA damages skin cells called keratinocytes in the basal layer of the epidermis, where most skin cancers occur. UVA contributes to and may even initiate the development of skin cancers.’
IV. Thinking the Higher the SPF Number the Better
Dermatologists agree that SPF 30 is a minimum requirement of sun protection, but advice from the Skin Cancer Foundation makes clear: ‘SPF is not an amount of protection per se. Rather; it indicates how long it will take for UVB rays to redden skin when using a sunscreen, compared to how long skin would take to redden without the product. For instance, someone using a sunscreen with an SPF of 30 will take 30 times longer to redden than without the sunscreen; SPF 30 protects against 97 percent; and SPF 50, 98 percent.’
V. Not Priming the Skin and Then Reapplying
Dermatologist’s best advice is to apply a thick base layer of sunscreen 15-30 minutes before going out and a second layer 15-30 minutes after initial exposure and then every two hours after that or as needed. One study by the American Academy of Dermatology reveals: ‘Typically reapplication of sunscreen at 20 minutes [after initial exposure] results in 60% to 85% of the ultraviolet exposure that would be received if sunscreen were reapplied at 2 hours.’
VI. No sun, no screen
Not using sunscreen on cloudy days may increasing the risk, reveals one study. We tend to stay outside longer without sunscreen when it is overcast and researchers now believe the clouds may magnify UV radiation putting us at more risk than we think. According to a report by NASA’s Socioeconomic Data and Applications Centre ‘…short-term or localised UV levels can be larger than for cloud-free skies if direct sunlight is also present. Clouds tend to randomise the directions of the incoming radiation.’
VII. Forgetting sunscreen on the slopes
The Skin Cancer Foundation explains: ‘Since UV radiation exposure increases 4 to 5 percent with every 1,000 feet above sea level. At an altitude of 9,000 to 10,000 feet, UV radiation may be 35 to 45 percent more intense than at sea level. In addition, snow reflects up to 80 percent of the UV light from the sun, meaning that you are often hit by the same rays twice.’
Sources:
http://sunsmart.org.nz/skin-cancer/skin-cancer-facts-and-statistics
https://wellington.cancernz.org.nz/assets/Sunsmart/Information-sheets/CostsofSkinCancer-NZ-22October2009.pdf
http://www.skincancer.org/prevention/uva-and-uvb/understanding-uva-and-uvb
http://www.dermatology.ucsf.edu/skincancer/general/prevention/sunscreen.aspx
CHECK YOUR CUPBOARDS FOR SUN SENSITIVITY PRODUCTS WARNS LEADING NZ SENSITIVE SKIN AND SUN PROTECTION EXPERT
News Release
Date: 12th February 2015
Oasis Beauty, New Zealand’s leading
expert in sensitive skin and sun protection warns that heat wave sufferers should check their cupboards for sun sensitivity products before venturing
outside.
As New Zealanders consult Google in
record numbers for sunburn remedies, the Canterbury-based manufacturer of the
signature brand, Oasis Sun SPF30, says many people are unaware that they may be
using products, ranging from citrus fruits, celery, parsley and
parsnips to artificial sweeteners and a host of common medications, which
raise their risk of sun sensitivity.
Oasis founder,
Stephanie Evans says: `As New Zealanders we have had it drummed into us now
that we have to take care of our skin, making sure we use an effective
cleansing routine, a good moisturiser and the best sunscreen you can afford.
But what many of us don’t realise is that the contents of our kitchen cupboards
and bathroom cabinets may be increasing our risk of sun sensitivity.’
![]() |
| Stephanie Evans: cupboards may harbour sun sensitivity products |
She warns: `It
might be obvious to check the labels on your prescription drugs, but many over-the-counter
pain medicines, herbal remedies such as St John’s Wort, perfume, exfoliators
and some poorly formulated sunscreens, as well as some favourite summer foods may
increase sensitivity to the sun and the likelihood of skin damage.’
Sensitivity may be a
phototoxic reaction, when the UV radiation reacts with an ingested substance to
form compounds that damage the skin. Sunburn on the exposed skin can develop in
moments or may take hours to show. A photoallergic reaction occurs when the UV radiation
reacts with a substance on the skin. Hives or blisters can show almost
immediately you are exposed to the sun but may take days to develop and may spread
to other areas.
Stephanie advises:
`Because it is impossible to avoid exposure to the sun, if you do develop
sensitivity you should always choose an SPF30 sunscreen. Use more than you
think you will need and apply a good half hour before you go outside. Don't
forget to reapply every two hours, straight after swimming or any sweat
inducing exercise. Remember that you can get sunburn while you are driving or
sitting at a desk in an office – UV light can penetrate window glass.
`At work, at play or simply chilling
out, as our climate changes and we are exposed to more sunshine, it makes sense
to put sun protection first.’
Oasis Sun SPF30 is
formulated for the whole family including babies and children:
- Made for sensitive skin
- Suitable for face and body
- Non greasy & non whitening
- Does not stain clothes
- No colour or fragrance
- Paraben free & non-nano
- Cruelty free & suitable for
vegans
- Made in New Zealand
It contains
contains 94% natural/organic ingredients including jojoba oil, shea butter and
vitamin E to moisturise against wind, water and sunlight.
More information can be found at www.oasisbeauty.co.nz, along with a
list of retailers stocking Oasis Beauty products.
Our client Stephanie Evans talks to NZ Business Magazine
A year ago Oasis Beauty owner Stephanie Evans achieved a significant milestone; she was no longer working for nothing to bankroll the business.
“I get paid every fortnight, just like the other staff members – I probably look forward to payday more than anybody else.”
Evans is the quintessential innovator; she recognised a problem and came up with a marketable solution – in her case creating “a skin cream that could smell, look, perform and feel the way I wanted it to.” It was loads of fun she says, but it was initially just a hobby she did after work and during the weekend.
That was 15 years ago and it was a couple of years before she felt sufficiently confident to expand the market beyond her own bathroom. She began selling in a small way; “I’d have a table at local fund-raising events, I did expos and even a five-year stint selling by party plan. At that stage I was still working full time and making the creams in the weekends.”
Today manufacture is outsourced – but remains in New Zealand – and 16 different Oasis Beauty products sell online and in 250 retail outlets throughout New Zealand.
Key to success was listening, particularly to negative feedback, and making changes to the formulae she was producing. “I was solving problems and over time the negative feedback diminished and women were making repeat purchases. It was then I felt I had created something that had the potential to provide me with a modest living.”
Going to market was a gradual process. “Stepping up from school fetes to lifestyle expos to online selling, then retailers; but now I’m an overnight success!”
The business has evolved as she learnt more, says Evans. “The real challenges have come with the astronomic growth curve Oasis is currently on. This needs to be handled very carefully as I’m not prepared to carry a lot of debt to finance growth.”
She’s a perfectionist but believes sometimes getting to market is better than waiting until all the T’s are crossed and I’s dotted. “You have to make a decision to go for it at some point and deal with unforeseen issues as they arise.”
New Zealand is a small market; particularly for a skin care specialist company. And while Evans has two obvious ways to grow the business – increase the product range or export – neither are currently options, she says.
“About five years ago I went through the process of simplifying the range and deleted a number of products where sales didn’t justify carrying them or they didn’t fit
my strategy.
“It was a good decision. Carrying a smaller range of multipurpose products means we are more focused with our marketing efforts; our raw and finished inventory stockholding is healthier and I’ve been able to improve our GP by negotiating better packaging and manufacturing pricing.” Any future additions to the range will be customer-driven, she says.
Deciding not to export wasn’t easy. “I spent a lot of time going down the track of being export-ready and it’s taken me about three years to decide against it. I believe there is still plenty of scope within the domestic market for Oasis to grow and that’s where my focus is.”
It was a decision based on stress versus reward. “Exporting could deliver big bucks but it would also bring increased stress levels and financial worries. Life’s too short for that and I’m enjoying the journey Oasis is currently on. Saying that, I’ll always look at any opportunities that present themselves, but I’m not actively chasing export business.”
It’s chasing her though; online sales around the globe are growing and Evans would like to see that continue. “Online selling is an area of the business we put a lot of effort into and that’s showing in our growth figures.” She sees e-commerce as supplementary to their other market channels and uses the Oasis website to support and drive business to
their retailers.
Effective online strategy
Evans is a firm believer in the value of an effective online strategy and advises any small business to put aside budget for this. “Whether you sell online or not you need to have a decent website.” It needn’t be expensive. “Ours cost a very small amount and returns that investment every week.”
Most of their online work is handled in-house but professional help is sought when required and they’ve budgeted for a website update
next year.
Oasis spends “a fair amount on online advertising and you can’t use social media platforms such as Facebook nowadays without putting money behind your posts.” (Actual spend is currently around three percent of turnover.) That said, the majority of new business comes from word-of-mouth. “This is testament to the years of R&D I undertook to get the products right and the effort
we put in to providing customers with a really good experience. Nothing beats good service.”
Ten years ago, Evans relocated to Oxford in rural North Canterbury. It’s an idyllic lifestyle, but there are challenges for the business. Initially she had to load orders into her truck and drive to the designated courier pick-up point. “Rain, hail and snow, every day! Once my volumes picked up I threatened the courier company I’d take my business elsewhere if they didn’t pick up.”
Couriers now come to the door – frequently stepping over Tom the pig, sunbathing on the doormat.
Getting round to see customers is another challenge. Evans, who travels the country for face-to-face sales and training calls, says the amount of driving and flying can be tiring. “But it’s worth it to be able to operate the business from the beautiful area we live in. It’s a very stress-free environment and I love getting home at the end of the week.”
Read more http://nzbusiness.co.nz/articles/15-year-overnight-success
“I get paid every fortnight, just like the other staff members – I probably look forward to payday more than anybody else.”
Evans is the quintessential innovator; she recognised a problem and came up with a marketable solution – in her case creating “a skin cream that could smell, look, perform and feel the way I wanted it to.” It was loads of fun she says, but it was initially just a hobby she did after work and during the weekend.
That was 15 years ago and it was a couple of years before she felt sufficiently confident to expand the market beyond her own bathroom. She began selling in a small way; “I’d have a table at local fund-raising events, I did expos and even a five-year stint selling by party plan. At that stage I was still working full time and making the creams in the weekends.”
Today manufacture is outsourced – but remains in New Zealand – and 16 different Oasis Beauty products sell online and in 250 retail outlets throughout New Zealand.
Key to success was listening, particularly to negative feedback, and making changes to the formulae she was producing. “I was solving problems and over time the negative feedback diminished and women were making repeat purchases. It was then I felt I had created something that had the potential to provide me with a modest living.”
Going to market was a gradual process. “Stepping up from school fetes to lifestyle expos to online selling, then retailers; but now I’m an overnight success!”
The business has evolved as she learnt more, says Evans. “The real challenges have come with the astronomic growth curve Oasis is currently on. This needs to be handled very carefully as I’m not prepared to carry a lot of debt to finance growth.”
She’s a perfectionist but believes sometimes getting to market is better than waiting until all the T’s are crossed and I’s dotted. “You have to make a decision to go for it at some point and deal with unforeseen issues as they arise.”
New Zealand is a small market; particularly for a skin care specialist company. And while Evans has two obvious ways to grow the business – increase the product range or export – neither are currently options, she says.
“About five years ago I went through the process of simplifying the range and deleted a number of products where sales didn’t justify carrying them or they didn’t fit
my strategy.
“It was a good decision. Carrying a smaller range of multipurpose products means we are more focused with our marketing efforts; our raw and finished inventory stockholding is healthier and I’ve been able to improve our GP by negotiating better packaging and manufacturing pricing.” Any future additions to the range will be customer-driven, she says.
Deciding not to export wasn’t easy. “I spent a lot of time going down the track of being export-ready and it’s taken me about three years to decide against it. I believe there is still plenty of scope within the domestic market for Oasis to grow and that’s where my focus is.”
It was a decision based on stress versus reward. “Exporting could deliver big bucks but it would also bring increased stress levels and financial worries. Life’s too short for that and I’m enjoying the journey Oasis is currently on. Saying that, I’ll always look at any opportunities that present themselves, but I’m not actively chasing export business.”
It’s chasing her though; online sales around the globe are growing and Evans would like to see that continue. “Online selling is an area of the business we put a lot of effort into and that’s showing in our growth figures.” She sees e-commerce as supplementary to their other market channels and uses the Oasis website to support and drive business to
their retailers.
Effective online strategy
Evans is a firm believer in the value of an effective online strategy and advises any small business to put aside budget for this. “Whether you sell online or not you need to have a decent website.” It needn’t be expensive. “Ours cost a very small amount and returns that investment every week.”
Most of their online work is handled in-house but professional help is sought when required and they’ve budgeted for a website update
next year.
Oasis spends “a fair amount on online advertising and you can’t use social media platforms such as Facebook nowadays without putting money behind your posts.” (Actual spend is currently around three percent of turnover.) That said, the majority of new business comes from word-of-mouth. “This is testament to the years of R&D I undertook to get the products right and the effort
we put in to providing customers with a really good experience. Nothing beats good service.”
Ten years ago, Evans relocated to Oxford in rural North Canterbury. It’s an idyllic lifestyle, but there are challenges for the business. Initially she had to load orders into her truck and drive to the designated courier pick-up point. “Rain, hail and snow, every day! Once my volumes picked up I threatened the courier company I’d take my business elsewhere if they didn’t pick up.”
Couriers now come to the door – frequently stepping over Tom the pig, sunbathing on the doormat.
Getting round to see customers is another challenge. Evans, who travels the country for face-to-face sales and training calls, says the amount of driving and flying can be tiring. “But it’s worth it to be able to operate the business from the beautiful area we live in. It’s a very stress-free environment and I love getting home at the end of the week.”
Read more http://nzbusiness.co.nz/articles/15-year-overnight-success
OASIS BEAUTY FIRST NZ MADE BB RANGE FOR ‘TEN MINUTE’ KIWI WOMEN
Oasis Beauty, New Zealand’s
leading expert in `all-in-one’ sensitive skin and sun protection has developed the
first New Zealand made beauty balms, an all-in-one facial cosmetic product to
replace serum, moisturiser, primer, foundation and sunblock, which like all
Oasis Beauty products are formulated using natural ingredients.
The Oasis BB creams, launched
as part of the Oasis Sun range, are on sale online now and will be in stores
from 1st August. The
Canterbury based company has created a new range of products following customer
research which shows that Kiwi women spend less than ten minutes on their
skincare in the morning.
Oasis Beauty founder Stephanie
Evans explains: `Our latest customer research shows that New Zealand women
spend less than ten minutes on their skincare in the morning. Our customers are
in the prime of their lives, but time poor, many with children under 13 and
have told us they want multi-purpose products made from natural ingredients in
New Zealand. Instead of having to use a moisturiser and then a foundation and
then think about sunblock, we’ve been able to meet their needs and have
everything covered with one product. Overseas BB creams are hailed by
dermatologists as a breakthrough in skin care and we believe this is the first
one to be made in New Zealand. I have
not found any truly natural BB creams in my worldwide search. Most that
claim to be natural actually contain silicone.’
The Oasis Beauty BB creams are all-in-one
SPF 25 anti-ageing moisturiser and mineral foundation, providing natural
mid-coverage honey tint with a dewy-fresh finish and full coverage powder finish
in cream and caramel tints. All three versions provide all day hydration for sensitive
skin and contain powerful anti-oxidants (pomegranate, vitamins C and E) and
natural ingredients to help improve skin appearance. Oasis Beauty BB cream can
be worn alone, or over serum or moisturiser. Powder can be applied
afterwards, depending on desired amount of coverage.
More information can be found
at www.oasisbeauty.co.nz, along
with a list of outlets stocking Oasis Beauty products.
-Ends-
About
Oasis Beauty:
We inspire
women to take better care of their skin by making it easier, simpler and more
affordable with our all-in-one skin care products with an emphasis on sensitive
skin and sun protection. The products
are manufactured in New Zealand from ethical, natural and organic ingredients
combined with high vitamin contents.
We give
women the confidence that the appearance and health of their skin is in
excellent hands with free expert advice, samples and first class service.
All Oasis
Beauty products are suitable for sensitive skin and are available both online
and through pharmacies, beauticians and health stores nationwide. Oasis Beauty
supports the World Society for the Protection of Animals (WSPA).
Contact:
Peter
Boyes: peter@boyespr.co.nz
- 09 5757 003 or 0275 540 500
Stephanie Evans: steph@oasisbeauty.co.nz or 021 070
9729
OASIS BEAUTY LAUNCHES NEW RANGE AIMED AT ‘TEN MINUTE’ KIWI WOMEN
Oasis Beauty, New Zealand’s
leading expert in `all-in-one’ sensitive skin and sun protection has created a
new range of products following customer research which shows that Kiwi women
spend less than ten minutes on their skincare in the morning.
The three new Oasis Beauty BB
creams are believed to be the first New Zealand made beauty balms, an
all-in-one facial cosmetic product to replace serum, moisturiser, primer,
foundation and sunblock, which like all Oasis Beauty products are formulated
using natural ingredients.
The Oasis BB creams, being
launched as part of the Oasis Sun range, will be previewed at an exclusive
media launch in Auckland later this month before going on sale nationwide.
Oasis Beauty founder Stephanie
Evans explains: `Our latest customer research shows that New Zealand women
spend less than ten minutes on their skincare in the morning. Our customers are
in the prime of their lives, but time poor, many with children under 13 and
have told us they want multi-purpose products made from natural ingredients in
New Zealand. Instead of having to use a moisturiser and then a foundation and
then think about sunblock, we’ve been able to meet their needs and have
everything covered with one product. Overseas BB creams are hailed by
dermatologists as a breakthrough in skin care and we believe this is the first
one to be made in New Zealand. I have
not found any truly natural BB creams in my worldwide search. Most that
claim to be natural actually contain silicone.’
The Oasis Beauty BB creams are all-in-one
SPF 25 anti-ageing moisturiser and mineral foundation, providing natural
mid-coverage honey tint with a dewy-fresh finish and full coverage powder
finish in cream and caramel tints. All three versions provide all day hydration
for sensitive skin and contain powerful anti-oxidants (pomegranate, vitamins C
and E) and natural ingredients to help improve skin appearance. Oasis Beauty BB
cream can be worn alone, or over serum or moisturiser. Powder can be
applied afterwards, depending on desired amount of coverage.
More information can be found at
www.oasisbeauty.co.nz, along with a
list of outlets stocking Oasis Beauty products.
-Ends-
About
Oasis Beauty:
We inspire
women to take better care of their skin by making it easier, simpler and more
affordable with our all-in-one skin care products with an emphasis on sensitive
skin and sun protection. The products
are manufactured in New Zealand from ethical, natural and organic ingredients
combined with high vitamin contents.
We give
women the confidence that the appearance and health of their skin is in
excellent hands with free expert advice, samples and first class service.
All Oasis
Beauty products are suitable for sensitive skin and are available both online
and through pharmacies, beauticians and health stores nationwide. Oasis Beauty
supports the World Society for the Protection of Animals (WSPA).
Contact:
Peter
Boyes: peter@boyespr.co.nz
- 09 5757 003 or 0275 540 500
Stephanie Evans: steph@oasisbeauty.co.nz or 021 070
9729
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