Showing posts with label prize. Show all posts
Showing posts with label prize. Show all posts

NEW PUBLIC RELATIONS AWARD AT THE CLIOS


Just thought I'd point out that the organisers of the annual global CLIO awards have introduced a new PR/Strategy category.

There are a number of subcategories including: crisis management, corporate PR and consumer PR.

Traditionally, the CLIO awards are for recognising creative advertising in package design, print, radio and television. I think it's fantastic that they are acknowledging that PR can play a hugely important role as well. The whole 'advertising is dead- the rise of PR' argument is ridiculous. Both tools are equally important and can achieve out-of-this-world results when working side by side.

If you have completed a PR project that you're supremely proud of, fill in an application for these awards. Get New Zealand PR out onto the world stage!