Showing posts with label baby boomers. Show all posts
Showing posts with label baby boomers. Show all posts

LONGEVITY REVOLUTION MEANS BROADER ROLE FOR CHIROPRACTIC AUSTRALASIAN MEETING TOLD


The longevity revolution epitomised by ageing baby boomers means a broader role for chiropractors in helping people with decreased muscle or bone density and balance issues which add to the risk of falling, a conference of New Zealand, Australian and International chiropractors in Auckland was told this week.

The conference during the weekend (14th-16th September) organised by the New Zealand College of Chiropractic heard that the implications of the baby boomer generation reaching retirement age meant healthcare providers needed a better understanding of the unique role chiropractic can play. Delegates learned about the various chiropractic techniques best suited to the elderly, how to effectively manage any rare associated risks and also a better idea of the expectations that seniors have of their care.

Dr Graham Dobson, chiropractor, Director of the Technique Department at the New Zealand College of Chiropractic told the meeting that chiropractic had: `a vital part to play in reducing pain and the need for pharmaceuticals, increasing joint mobility and improved overall quality of life by helping to maintain function and a positive attitude.’

He noted that chiropractic care has often been associated only with the management of limited musculoskeletal disorders by the application of spinal manipulative therapy but that increasingly chiropractors were using multiple techniques to assist the patient as a whole by addressing the nervous system, not only his or her musculoskeletal symptoms. Research is beginning to point at chiropractic as having a role to play in the multi disciplinary management of people with conditions such as sarcopenia (muscle loss) and osteoporosis.

However, Dr Dobson warned that it is important for chiropractors to evaluate older patients carefully to take account of factors such as osteoporosis, multiple interactions of prescription medications as well as the risk of falls.

Research into how chiropractic care for older people may reduce injuries and even deaths from falls is being conducted by Auckland University and the Centre for Chiropractic Research (CCR) at the New Zealand College of Chiropractic.

According to Chiropractor, PhD candidate and principal investigator of the study Dr Kelly Holt, falls often occur due to a decline in nervous system function with advancing age. This can lead to a loss of balance, or poor control of the limbs, which dramatically increases the risk of falling.

Dr Holt says: `Already it is estimated that in New Zealand slips, trips and falls cost almost $300 million per year in treatment and rehabilitation costs and as the population ages this will likely get worse.’ He says that ‘falls result in approximately 450 deaths per year in New Zealand and for older adults in particular, a fall can lead to a downward spiral that involves a loss of confidence, a cessation of day to day activities and eventually increased frailty and even death.’

 For further information on the New Zealand Chiropractors’ Association visit www.chiropractic.org.nz.  
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Further Information:

Peter Boyes
027 554 0500 or peter@boyespr.co.nz

THE YOUNG AND THE RESTLESS: WATCH OUT FOR THE NEXT GENERATION OF PR LEADERS

The competition for public relations positions, both in-house and in consultancies, is becoming ever fiercer. More and more young people are enrolling on public relations and communications courses, no doubt attracted by the prospect of what they think will be an exciting and high profile career. What's more, as increasing numbers of our Baby Boomers retire over the next decade, PR youngsters may find themselves shooting up the career ladder much faster than they expected!

I think that as more Boomers leave the industry and more of young people step in to fill their shoes we will see a wonderful shake-up in the PR sphere. I am by no means disregarding the immense amount of knowledge that somebody with 25+ years of experience will have built up. Senior level PRs have a depth of knowledge that will take those of us still in our 20s many many years to achieve. However, I think that the next batch of PR consultants will bring some exciting, fresh ideas and new perspectives to the table. There will also be much more emphasis on social media and online communications, driven by practitioners that grew up with social networking tools like Facebook and Twitter.

The number of public relations blogs written by young PR professionals and students is a good indication of the passion that many members of this group have for the industry. It also demostrates the superior understanding of and respect that they have for online communications.

Here are some top blogs, written by our future PR leaders:

The PR and Comms Network blog, written by two young PR professionals, Alex Pearmain and Alain Desmier, is probably my favourite PR blog at the moment- I read every single post! Being an expat from the UK, I read it to keep up-to-date with the young PR 'scene' back in the homeland. It is entertaining, informative and very well written.

Young PR, written by Paul Young, a Senior Account Executive at Converseon.

Chris Clarke's Student PR blog

PR Student, written by Leeds University student, Chloe Chaplin.

There is also a great blog post here, written by David Meerman Scott, author of the WebInkNow blog, which talks about the 'new PR generation'.

So, how do you think the departure of the Baby Boomers and the increasing presence of the younger generation will affect the PR industry? This is something that really interests me (being a PR consultant in my mid-20s) so let me know what you think!