CELEBRITY MEDIA RELEASE BLOOPER


There is highlighting your client's good points and then there is....well, telling big old porky pie lies.

The UK based Infinite PR, which is headed up by ex-Public Relations Director at EMI, Murray Chalmers (who clearly should have known better!), has just issued a stinker of a media release. The release opens with the following words:

'Now I lie here in the wet patch in the middle of the bed,
I'm feeling pretty hard done by, I've spent ages giving head.'

Nice. This adorable little couplet is followed by the claim:

'Lily Allen, the Wordsworth of the MySpace generation......'

Hang on a second. Lily Allen? Wordsworth? I've heard about embellishing the truth but this is just ridiculous! I'm sure poor old William is turning in his grave. If you don't know who Lily Allen is check out this YouTube video of her performing- poet certainly isn't a word that comes to mind.

I really don't know what to say. Even a PR Junior Account Executive knows that media releases should consist of solid, newsworthy facts, not the overemotional statements that run throughout this entire release.

If you want to read more about this particular blooper, check out this Guardian article. They even phoned Murray to ask him exactly which of Wordsworth's works he thought Lily's songs were most like? Very funny.

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